Universal Music Group's NFT welcomes two hit record producers

Kingship, the virtual band based on the NFT Bored Ape Yacht Club, welcomes "Hitmaker" producers James Fauntleroy and Hit-Boy.

Universal Music Group (UMG)'s NFT Kingship announced last night that they were welcoming the Grammy Award-winning producer couple to their organization. Accordingly, James Fauntleroy and Hit-Boy will serve as co-executive producers and songwriters behind the band Bored Ape, and produce music for the NFT-inspired characters in the film. Online role-playing metaverse world.Hit-Boy is a 3-time Grammy Award-winning hip-hop producer, best known for a series of hit singles associated with the names of Beyoncé, Kanye West, Rihanna, Jay Z and Ariana Grande. Meanwhile, Fauntleroy is best known as a 4-time Grammy-winning musician for artists Bruno Mars, Beyoncé and Justin Timberlake...

In November last year, UMG's 10:22PM brand launched Kingship, known as a virtual reality band inspired by Gorillaz. The characters in the band are based on the hit NFT collections Bored Ape Yacht Club and Mutant Ape Yacht Club, licensed by collector Jimmy "j1mmy" McNelis. The band will be performing in the metaverse and selling their own NFT.

In July, Kingship released its own NFT project, launching 5,000 Ethereum key tokens that provide exceptional access to exclusive content and tokenized experiences.

The addition of veteran record producers to Kingship is a big step beyond the iconic NFT image. UMG signed a contract with Kingship in November, but music production plans have not been officially announced. UMG recently partnered with LimeWire to allow artists to publish NFT .

Song UMG and 10:22PM aren't the only creators who see an opportunity at the intersection of Bored Apes and music. At this year's MTV's Video Music Awards (VMAs), Eminem and Snoop Dogg specially performed "From the D to the LBC" by "Rap God" right in the Otherside world of Yuga Labs.

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Sep 13, 2022