Cardano (ADA) Beats Bitcoin (BTC) in Brand Intimacy, According to New Report
A new report from an advertising agency states that the Cardano (ADA) brand is connecting with users more than any other crypto asset in the space.
New York-based MBLM, which describes itself as a "brand keystone," compared more than 600 brands across 19 industries using artificial intelligence to analyze more than 1.4 billion words on the Internet. According to the company, brands that have a strong emotional connection with their customers or users tend to outperform the stock market. MBLM also says that loyalty brands “deliver outstanding results in terms of profits and stocks.” Looking at the crypto space, the company says the top performing asset in terms of brand intimacy is smart contract platform Cardano.
“New entry Cardano is not only the highest ranked crypto brand but also the highest performing financial services brand in our study, ranking 26th overall. "
In terms of the overall sector, MBLM reports that cryptocurrencies have the eighth highest brand affinity of any industry examined. Crypto is behind media and entertainment, technology and telecommunications, retail, automotive, games, consumer goods, and clothing, respectively.
Crypto ranked ahead of many notable industries including healthcare and hygiene (9th), sports leagues (10th), beauty and personal care (11th), financial services (14th). ), social apps and platforms (15th) and travel (19th).
Cardano's native token, ADA, is trading at $0.448 at press time. Competitor Ethereum (ETH) is up nearly 4% on the day but is still down more than 85% from its all-time high of $3.09, which it reached almost a year ago.
Read the full MBLM brand loyalty report here.
Aug 30, 2022