Warner Music Group partners with OpenSea to expand the Web3 game for artists

World-leading record label Warner Music Group (WMG) has teamed up with OpenSea to further expand its development efforts in the Web3 space.

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Warner Music Group partners with OpenSea to expand the Web3 "game" for artists

On September 29, global music and entertainment company Warner Music Group (WMG) announced a partnership with market leading NFT Marketplace OpenSea to provide a platform for select music artists. build and expand their fan base into the crypto community.

According to the press release, the partnership between the two will allow select WMG artists to gain early access to OpenSea's newly implemented feature, helping them launch NFT collections and projects. its limited edition on custom pages.

Through the relationship established this time, WMG aims to motivate artists within the company to build new Web3 communities, while also engaging with existing fans on OpenSea through a variety of connections. Connect and create new things with NFT as well as open up new opportunities for the community to interact in the field of music.

Shiva Rajaraman, vice president of product at OpenSea, shared:

“For artists and musicians, the NFT represents a new medium of creativity and serves as a mechanism for community building, direct interaction with fans, and self-expression across borders. and language.”

Oana Ruxandra, Chief Digital Officer and Executive Vice President of Business Development at WMG added:

“The foundation of music, is community. Artists and fans come together to celebrate the music they love. Our partnership with OpenSea helps facilitate these communities by unlocking Web3 tools and resources that give artists the opportunity to establish engagement, access and deeper ownership.”

However, considering the extent of Warner Music Group's penetration into the crypto market in recent times, it can be seen that the entertainment giant is placing great ambitions on Web3 to create a larger launch pad for business activities. mine. In just the first quarter of 2022, Warner Music Group announced a partnership with game developer Splinterlands, hosted a music concert on The Sandbox (SAND) metaverse, and released NFT on LimeWire.

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Sep 30, 2022

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